Marketing Data Analyst

Job Summary

Supporting CRM and personalized marketing initiatives, the full-time Marketing Data Analyst will analyze campaign performance, build actionable dashboards, and collaborate with teams to enhance customer segmentation while working remotely.

Key responsibilities

• Analyze CRM and email marketing campaign performance to generate actionable insights
• Build and maintain Tableau dashboards for customer lifecycle, segmentation, and marketing KPIs
• Collaborate with Call Center Operations to support tracking and attribution of marketing-driven leads and offline sales

Required qualifications

• Bachelor's degree in Marketing, Analytics, Business, Statistics, or a related field
• 5+ years of experience in marketing analytics, CRM analytics, or a related analytical role
• Strong SQL skills, including experience querying large datasets (Oracle or similar databases)
• Proven experience building dashboards and reports using Tableau or similar BI tools
• Experience analyzing CRM and email marketing data