Marketing Data Analyst

Job Summary

Responsible for generating and analyzing marketing data, the full-time remote Marketing Data Analyst II will build dashboards, translate complex data into actionable insights, and support marketing performance decisions.

Key responsibilities

• Build and maintain dashboards and reporting frameworks to track marketing performance metrics
• Analyze data from various systems to identify patterns, trends, and opportunities that inform marketing strategy
• Ensure data quality and consistency while delivering insights to support planning and performance reviews

Required qualifications

• Bachelor's degree or equivalent education and work experience
• Typically, 3+ years of experience in a related role
• Experience in building dashboards and data visualizations for stakeholders
• Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI
• Expanded understanding of marketing funnels, channel performance, and KPI relationships