Marketing Data Analyst

Job Summary

To support a growing legal practice, the remote Marketing Data Analyst will audit and monitor the accuracy of marketing data generated by digital campaigns, collaborating with internal teams and external vendors to ensure data integrity from lead capture through client intake.

Key responsibilities

• Audit, analyze, and reconcile lead and client records against digital marketing campaign data for accuracy
• Set up and maintain digital marketing campaigns, configuring tracking and conversion events
• Identify and resolve data discrepancies, coordinating with stakeholders to enhance processes and integrations

Required qualifications

• 1-2 years of experience in large-scale data auditing, preferably in digital marketing or lead generation
• Direct experience managing or auditing paid digital marketing campaigns (Meta, Google) is required
• Mastery of Microsoft Excel and/or Sigma is essential
• Experience with Salesforce and/or marketing analytics tools is ideal
• A college degree is required