Marketing Data Analyst
Job Summary
Leveraging data to drive insights, the full-time remote Marketing Data Analyst will optimize marketing strategies, analyze campaign performance, and communicate findings to clients while collaborating with various departments.
Key responsibilities
- Independently analyze marketing campaign performance across multiple channels to measure effectiveness and ROI
- Create insights presentations to communicate key metrics to stakeholders using various analytical tools
- Mentor and train junior marketing data analysts, fostering their development and expertise
Required qualifications
- Master's degree in Marketing, Marketing Analytics, Data Analytics, or a related field
- Four years of experience in data analytics and marketing consulting
- Proficiency in R, Python, SQL, and data visualization tools such as Power BI and Tableau
- Experience with statistical analysis techniques including A/B testing and regression analysis
- Strong understanding of marketing strategies and customer engagement metrics
Complete Job Description
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