Marketing Data Science Manager

Job Summary

To support Firefox's expanding marketing initiatives, the remote Marketing Data Science Manager will set the strategy for Marketing Data Science, establish measurement approaches for campaign performance, and lead the development of core capabilities such as performance marketing and user insights.

Key responsibilities

• Set the strategy and roadmap for Marketing Data Science, prioritizing high-impact opportunities
• Establish goals and measurement approaches for attribution, ROI, and campaign performance
• Lead the development of the team's capabilities across performance marketing, brand marketing, and user insights

Required qualifications

• 6+ years of marketing data science experience, preferably at a media agency or in-house marketing organization
• Proficiency with marketing analytics tools, including Google Analytics and advertising platforms
• Experience with modeling methods such as MMM, causal lift/synthetic control, and Bayesian approaches
• Proven experience in leading and mentoring teams with strong stakeholder management skills
• Strong storytelling skills to tailor data-driven insights for various audiences