Marketing Data Scientist

Job Summary

A company is looking for a Marketing Data Scientist.

Key Responsibilities

• Develop and maintain robust Marketing Mix Models (MMM) in Python for investment decisions
• Build scalable Next Best Action/Next Best Engagement models to optimize omnichannel performance
• Translate complex modeling outputs into actionable commercial strategies and serve as a thought partner to stakeholders

Required Qualifications

• Strong Python programming skills with experience in developing and deploying statistical models
• Deep expertise in Marketing Mix Modeling with proven business impact
• Experience with digital marketing data, media mix inputs, and healthcare datasets
• Familiarity with personalization models or recommender systems in a healthcare context
• Strong stakeholder management skills to influence and collaborate across teams