Marketing Data Scientist

Job Summary

A company is looking for a Marketing Data Scientist to enhance decision-making through predictive analytics and data-driven strategies.

Key Responsibilities

• Liaise with data warehousing teams to define data set requirements
• Collaborate with data engineers to automate data collection and cleaning
• Build and deploy predictive models to inform growth strategies

Required Qualifications

• Proven experience in building and monitoring predictive models
• Deep expertise in machine learning techniques for consumer behavior analysis
• Familiarity with Marketing Mix Models (MMM) for budget reallocation
• Advanced proficiency in data manipulation and modeling languages (e.g., Python, R, SQL)
• Minimum of 8+ years of related experience