Marketing Demand Generation Manager

Job Summary

A company is looking for a Manager of Marketing - Demand Generation.

Key Responsibilities:

• Build and manage integrated, persona-based, multi-touch demand generation programs
• Plan, launch, and optimize full-funnel campaigns aligned to commercial priorities
• Manage ABM programs targeting top accounts and whitespace opportunities

Required Qualifications:

• 5-7 years in B2B demand generation, preferably in healthcare, SaaS, AI, or complex sales
• Strong background in integrated campaigns, ABM, and pipeline generation
• Experience managing or using Salesforce, ZoomInfo, and Salesloft
• Ability to orchestrate launches that support go-to-market motions
• Experience creating dashboards and reporting frameworks for campaign performance