Marketing Director

Job Summary

A company is looking for a Marketing Director to lead strategy and execution for new growth initiatives within their healthcare ecosystem.

Key Responsibilities

• Own annual and quarterly marketing strategy for new growth initiatives, defining target audiences and messaging frameworks
• Develop community-focused growth plans and translate insights into effective offers and content themes
• Coordinate cross-functional teams and manage creative agency support for new initiatives, ensuring quality and alignment

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Health Administration, Analytics, or related field, or equivalent experience
• 7+ years of marketing experience with ownership of strategy for a product/service line or brand
• Proven launch experience in new offerings or markets, particularly with women’s brands
• Strong digital-first and community-based brand experience, including engagement and conversion optimization
• Experience leading agencies and executing cross-functional marketing strategies