Marketing Director

Job Summary

A company is looking for a Marketing Director, Financial Management & Benefit Solutions.

Key Responsibilities

• Own the Full-Funnel Go-To-Market Strategy by defining value propositions and translating business goals into actionable marketing plans
• Build and Execute Full-Funnel Campaigns that drive awareness, demand creation, and customer lifecycle adoption
• Drive Decision-Making with Data by reviewing funnel performance and using analytics to refine marketing strategies

Required Qualifications

• 7-10 years of experience in a marketing role with a track record in executing B2B/B2C marketing plans
• Strong strategic instincts with the ability to identify growth opportunities and influence decisions
• Experience in designing and building full-funnel campaigns from strategy to execution
• Data-driven mindset with experience in using metrics and analytics for continuous improvement
• Comfortable operating in a fast-moving, entrepreneurial environment