Marketing Director

Job Summary

A company is looking for a Head of Marketing.

Key Responsibilities

• Develop and execute brand and content strategy focused on customer acquisition cost (CAC) and conversion impact
• Oversee short-form video and user-generated content (UGC) production from concept to launch
• Manage channel strategy and budget allocation across paid social, organic, and retargeting efforts

Required Qualifications

• Experience building brand or content marketing from the ground up in a B2C environment
• Fluency in performance economics, including CAC, LTV, and conversion rates
• Proven experience in managing video-based creative production, including UGC
• Ability to evaluate campaign effectiveness based on total investment and profitability
• Experience managing agencies and contractors in a lean, remote-first setting