Marketing Director

Job Summary

To drive customer growth and marketing strategy, the full-time Head of Marketing will own the demand generation engine for the Shopify ecosystem, manage a substantial marketing budget, and work closely with the founding team in a remote environment.

Key responsibilities

• Own the full demand generation engine, including paid, organic, affiliates, and partnerships
• Deploy a $1M+ annual marketing budget effectively across various channels
• Build and manage the affiliate program and oversee outbound and cold email strategies

Required qualifications

• 4+ years of experience in B2B SaaS marketing, growth, or demand generation
• Proven track record of scaling a company, preferably in e-commerce tools or the Shopify ecosystem
• Strong knowledge of paid acquisition fundamentals, including Meta and LinkedIn
• Experience in building affiliate or partnership programs from the ground up
• Fluency in HubSpot or similar CRM for pipeline management and automation