Marketing Director

Job Summary

Leading the marketing function in a fully remote capacity, the full-time Marketing Director will own the strategy, roadmap, budget, and team while driving brand initiatives, performance marketing, and caregiver-focused outreach efforts.

Key responsibilities

• Set the marketing strategy and roadmap, managing weekly growth reviews to focus on enrollment-driving activities
• Direct performance marketing efforts across paid search and social, ensuring accountability for customer acquisition costs and lead quality
• Oversee the rebranding and website launch, maintaining caregiver-first messaging and effective communication across various audiences

Required qualifications

• 8+ years of marketing experience, particularly in DTC or B2B2C healthcare at a virtual-first care provider
• Proven ownership of a paid acquisition budget with demonstrable results related to customer acquisition costs and lifetime value
• Expertise across brand, performance, lifecycle, and web marketing, with a strong command of at least two areas
• Experience in managing agency relationships and delivering high-quality work while holding partners accountable
• Data fluency with comfort in analytics tools and a strong understanding of funnel metrics and attribution