Marketing Director

Job Summary

To drive lead generation and occupancy growth for communities nationwide, the full-time remote Marketing Director will develop and execute strategic marketing plans, analyze performance metrics, and manage community marketing budgets while collaborating with cross-functional teams.

Key responsibilities

• Develop and implement quarterly and annual marketing strategies to enhance lead generation and occupancy
• Analyze marketing performance and provide insight-driven recommendations to optimize results
• Manage community marketing budgets and financial reporting, ensuring alignment with business objectives

Required qualifications

• Bachelor's degree in marketing or a related field with eight or more years of proven marketing experience
• Preferred experience in senior living, healthcare, real estate, or agency settings
• Minimum of four years of analysis and reporting experience
• Experience developing marketing strategies using traditional and non-traditional channels
• Strong budget management skills and ability to track ROI data