Marketing Director

Job Summary

Owning the demand generation efforts, the full-time remote Marketing Director will manage the pipeline, lead creation, and performance marketing strategies while collaborating closely with the Head of Growth & Innovation to drive revenue and brand presence.

Key responsibilities

• Own the pipeline number, ensuring accountability for lead volume and quality, and set targets with leadership
• Develop and implement demand creation strategies through various channels, including podcasts, newsletters, and original research
• Oversee performance marketing initiatives and account-based marketing programs to capture demand and optimize conversion rates

Required qualifications

• Proven experience in demand generation or growth marketing for B2B services or SaaS companies
• Strong understanding of funnels and unit economics, with the ability to analyze lead value and channel costs
• Experience in managing marketing automation, CRM systems, and lead scoring
• Ability to build and maintain relationships with partners and investors
• Comfortable with public presence and representing the brand in various settings