Marketing Director

Job Summary

To drive lead generation and occupancy growth, the full-time remote Marketing Director will develop and execute strategic marketing plans, analyze performance metrics, and manage community marketing budgets while collaborating with cross-functional teams.

Key responsibilities:

• Develop and execute quarterly and annual marketing strategies to enhance lead generation and occupancy
• Analyze marketing performance and provide insight-driven recommendations to community and regional leadership
• Manage community marketing budgets and financial reporting, ensuring alignment with business objectives

Required qualifications:

• Bachelor's degree in marketing or a related field with eight or more years of marketing experience
• Preferred experience in senior living, healthcare, real estate, or agency settings
• Minimum four years of analysis and reporting experience in a lead generation environment
• Proven ability to develop short and long-term marketing strategies utilizing various channels
• Experience with budget management, including GL codes and P&L reports