Marketing Director

Job Summary

To drive lead generation and occupancy growth across communities, the full-time remote Marketing Director will develop and execute strategic marketing initiatives, manage budgets, and analyze performance data while collaborating with cross-functional teams.

Key responsibilities

• Develop and implement quarterly and annual marketing strategies to enhance lead generation and occupancy
• Analyze marketing performance metrics to identify opportunities for optimization and align with business objectives
• Manage community marketing budgets and provide strategic insights to leadership based on competitive intelligence and market trends

Required qualifications

• Bachelor's degree in marketing or a related field with eight or more years of proven marketing experience
• Preferred experience in senior living, healthcare, real estate, or agency settings
• Minimum of four years of analysis and reporting experience
• Experience developing marketing strategies across traditional and non-traditional channels
• Strong knowledge of budget management and ROI analysis