Marketing Director

Job Summary

To drive growth and marketing strategy, the full-time remote Marketing Director will manage customer acquisition, retention, and oversee campaign and creative strategy while focusing on performance metrics and profitability.

Key responsibilities

• Develop and implement a comprehensive marketing strategy aligned with revenue goals and performance metrics
• Lead paid media acquisition strategies across various platforms, managing budgets and optimizing for growth
• Oversee campaign strategy and creative direction, ensuring alignment with business objectives and market trends

Required qualifications

• 7+ years of experience in eCommerce, growth, or performance marketing, including 3+ years in a leadership role
• Proficient in Meta Ads, Google Ads, and PMAX paid economics with experience managing substantial ad budgets
• Strong understanding of eCommerce financials, including contribution margin, CAC, and LTV
• Experience managing agencies and media buyers, as well as creative and lifecycle partners
• Bonus: Familiarity with Shopify, Attentive, and Tableau, and a background in apparel or lifestyle brands