Marketing Director

Job Summary

A company is looking for a Director of Marketing who will lead the development and execution of the B2B marketing strategy to grow the customer base.

Key Responsibilities:

• Build and prioritize a cross-channel marketing execution plan for an agency environment
• Create and execute an account-based marketing approach
• Lead content development to package offerings and capabilities in compelling ways

Qualifications:

• Proven experience in account-based marketing
• Expertise in various marketing channels, including thought leadership, branding, performance marketing, and lifecycle marketing
• Knowledge of optimization programs and iterative testing
• Strong proficiency in marketing analytics tools and data-driven decision-making
• Experience leveraging intellectual property to establish a company as an industry thought leader