Marketing Director, Government Solutions

Job Summary

A company is looking for a Marketing Director, Government Solutions.

Key Responsibilities

• Plan and execute multi-channel demand generation campaigns, including digital ads, email marketing, and social media
• Track campaign performance using tools like Google Analytics and HubSpot, optimizing for maximum ROI
• Collaborate with sales and product teams to align on target audiences and develop effective messaging

Required Qualifications

• 2-5 years of marketing experience, focusing on demand generation
• Proven ability to run campaigns and deliver measurable results
• Proficient in Google Analytics, LinkedIn and Meta ad platforms, HubSpot, and Salesforce
• Understanding of B2G (business-to-government) sales cycles and strategies is a plus
• Collaborative team player with a passion for continuous improvement