Marketing Enablement Analyst

Job Summary

A company is looking for a Loyalty Marketing Enablement Analyst.

Key Responsibilities

• Build and maintain responsive HTML/CSS email templates and conduct pre-deployment quality assurance
• Collaborate with cross-functional teams to translate content and audience requirements into effective email campaigns
• Analyze campaign performance and recommend optimizations based on key performance indicators

Required Qualifications

• 3+ years of experience in HTML/CSS email production with a portfolio of responsive templates
• Experience with marketing technology platforms such as Cheetah Digital/Marigold and Email on Acid
• Strong understanding of segmentation logic and event-driven personalization
• Bachelor's degree in marketing, technology, or a related field, or equivalent experience
• Proficient in Microsoft Office, particularly advanced Excel