Marketing Executive

Job Summary

A company is looking for a Head of Marketing to lead its narrative and bridge the gap between institutional finance and Web3.

Key Responsibilities

• Craft and lead the elevation of the parent brand and manage sub-brand strategies for upcoming products
• Own the social presence and content marketing, overseeing engagement and educational content
• Orchestrate high-impact launches and oversee ecosystem engagement at industry events

Required Qualifications

• 10+ years of experience in marketing, brand, and go-to-market strategy
• Deep expertise in Institutional Finance and Web3/Ethereum
• Exceptional writing and editorial skills for translating complex concepts
• Strong eye for design and visual identity
• Ability to synthesize inputs into cohesive marketing strategies