Marketing Forecasting Analyst

Job Summary

A company is looking for a Marketing Forecasting Analyst to assist in shaping marketing investments and growth strategies.

Key Responsibilities:

• Develop and improve forecasting models for advertising spend, lead volume, and conversion rates
• Analyze historical marketing performance data to identify trends and key demand drivers
• Collaborate with marketing, admissions, and finance teams to align forecasts with campaign plans and enrollment targets

Required Qualifications:

• Bachelor's degree in Statistics, Data Analytics, Marketing, or a related field
• 3-5 years of experience in forecasting, analytics, or business intelligence roles
• Strong analytical skills with experience in lead, conversion, and funnel data
• Proficiency in SQL and spreadsheet tools (Excel or Google Sheets)
• Experience with data visualization or BI tools (e.g., Tableau, Looker, Power BI)