Marketing Generalist

Job Summary

A company is looking for a Growth Marketing Generalist to manage critical marketing initiatives and drive revenue impact.

Key Responsibilities

• Design and execute automated outbound campaigns targeting various audience tiers
• Build and launch Account-Based Marketing (ABM) campaigns to engage target accounts
• Optimize trial-to-sales conversion by identifying user engagement signals and creating effective routing systems

Required Qualifications

• 3+ years of B2B marketing experience, including demand generation and campaign execution
• Fluency in marketing technology and systems thinking, with the ability to learn new tools quickly
• Experience with data-driven optimization and analyzing campaign performance
• Project management skills to translate vision into executable plans across teams
• Familiarity with AI tools and their application in marketing workflows