Marketing Generalist

Job Summary

Owning the demand generation engine, the full-time Marketing Generalist will manage multi-channel campaigns, drive organic visibility through SEO and GEO strategies, and oversee marketing operations using HubSpot, all while working remotely.

Key responsibilities

• Plan and execute multi-channel campaigns to generate qualified pipeline and report on marketing's contribution to sales
• Develop and implement organic search strategies, enhancing visibility across traditional SEO and AI answer engines
• Build and manage campaigns in HubSpot, ensuring clean attribution and effective reporting on marketing activities

Required qualifications

• 3-4+ years of experience in B2B SaaS marketing with proven demand-generation results
• Hands-on proficiency in HubSpot, including campaign creation and reporting
• Experience with SEO and familiarity with generative engine optimization (GEO)
• Ability to operate effectively as both a strategist and executor
• Strong analytical skills with a focus on metrics that connect marketing to revenue