Marketing Growth Strategist

Job Summary

Seeking a strategic, data-driven Marketing Growth Strategist, the remote position will manage audience growth and lifecycle marketing for Axios Live's Essential events portfolio, overseeing the entire attendee journey from acquisition to engagement and retention.

Key responsibilities

• Own lifecycle marketing strategy, developing automated, behavior-driven marketing journeys to enhance attendee experiences
• Lead audience acquisition strategies through multi-channel marketing campaigns and manage paid advertising efforts to grow registrations
• Build and maintain audience profiles and segmentation efforts to inform future marketing strategies and improve campaign targeting

Required qualifications

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, or event marketing
• Experience managing integrated marketing campaigns across email, paid media, and owned channels
• Strong understanding of lifecycle marketing principles and customer journeys
• Demonstrated experience managing paid social campaigns focused on audience acquisition and conversion
• Strong analytical skills with experience interpreting campaign performance and audience data