Marketing Insights Analyst

Job Summary

A company is looking for a Marketing Insights Analyst to lead strategic research initiatives and deliver actionable insights for brand positioning and market expansion.

Key Responsibilities

• Lead research initiatives to enhance brand positioning and evaluate brand perception across target audiences
• Conduct market segmentation and develop detailed student personas to improve messaging and product relevance
• Identify market growth opportunities and analyze trends to recommend effective expansion strategies

Required Qualifications

• Bachelor's degree in Marketing, Business, Social Sciences, or a related field (Master's preferred)
• 2+ years of experience in market research, strategy, or a similar role, ideally within education or related industries
• Proven track record in brand positioning, market segmentation, and identifying growth opportunities
• Strong analytical skills with proficiency in qualitative and quantitative research methods
• Experience with research software and tools, such as SPSS or Tableau