Marketing Insights Analyst

Job Summary

To bridge the gap between marketing data and sales outcomes, the full-time remote Marketing Insights Analyst will merge marketing data with commercial analytics to create actionable insights, support decision-making for sales leaders, and maintain campaign attribution and funnel analytics.

Key responsibilities

• Merge marketing data with sales pipeline analytics to build a comprehensive full-funnel view from marketing touchpoints to closed revenue
• Translate marketing activity data into insights that identify effective campaigns and support resource prioritization
• Build and maintain attribution logic to connect marketing campaigns with revenue outcomes and analyze conversion across the sales funnel

Required qualifications

• 3-6+ years of experience in marketing analytics or revenue operations, preferably in a B2B environment
• Proven track record of merging marketing and sales data to influence commercial decisions
• Experience in building campaign attribution reporting and understanding various attribution models
• Familiarity with marketing automation platforms and Salesforce, including their data structures and common discrepancies
• Strong ability to present complex data insights clearly to senior sales stakeholders