Marketing Insights Analyst

Job Summary

To enhance commercial performance, the full-time Marketing Insights Analyst will merge marketing data with sales analytics to create a comprehensive full-funnel view, translating insights into actionable strategies for revenue generation while working remotely.

Key responsibilities

• Merge marketing data with sales pipeline analytics to build a trusted full-funnel view from marketing touchpoints to closed revenue
• Develop and maintain attribution logic that connects marketing campaigns to pipeline and revenue outcomes
• Analyze funnel conversion and velocity to identify bottlenecks and quality issues affecting pipeline performance

Required qualifications

• 3-6+ years of experience in marketing analytics, revenue operations, or demand generation analytics, preferably in a B2B environment
• Proven track record of merging marketing and sales data to influence commercial decisions
• Experience in building or maintaining campaign attribution reporting with knowledge of different attribution models
• Familiarity with marketing automation platforms and Salesforce, including data structures and common discrepancies
• Strong ability to present complex data insights clearly to senior stakeholders