Marketing Insights Analyst

Job Summary

To support commercial performance, the full-time Marketing Insights Analyst will merge marketing data with sales analytics to provide actionable insights, build attribution models, and analyze funnel performance while working remotely.

Key responsibilities

• Merge marketing data with sales pipeline analytics to create a comprehensive full-funnel view
• Build and maintain campaign attribution logic to connect marketing activities with revenue outcomes
• Analyze conversion rates and identify bottlenecks within the sales funnel to improve lead management

Required qualifications

• 3-6+ years of experience in marketing analytics or revenue operations, preferably in a B2B environment
• Proven track record of integrating marketing and sales data to influence commercial decisions
• Experience with campaign attribution reporting and understanding of various attribution models
• Familiarity with marketing automation platforms and Salesforce, including lead data structures and sync behaviors
• Strong ability to present complex datasets clearly to senior stakeholders