Marketing Insights Analyst

Job Summary

To enhance commercial decision-making, the full-time Marketing Insights Analyst will merge marketing data with sales analytics to create a comprehensive view of marketing effectiveness and revenue generation, working remotely within a dynamic team.

Key responsibilities

• Merge marketing data with sales pipeline analytics to build a trusted full-funnel view from marketing engagement to closed revenue
• Develop and maintain attribution logic to link marketing campaigns to revenue outcomes, producing ongoing reporting on marketing-influenced pipeline
• Analyze funnel performance, identifying conversion issues and lead management inefficiencies to improve overall sales effectiveness

Required qualifications

• 3-6+ years of experience in marketing analytics, revenue operations, or demand generation analytics, preferably in a B2B environment
• Proven ability to merge marketing and sales data to produce actionable insights that influence commercial decisions
• Experience with campaign attribution reporting and understanding of various attribution models
• Familiarity with marketing automation platforms and Salesforce, including data structures and common discrepancies
• Strong storytelling skills to present complex data in a clear, decision-ready format for senior stakeholders