Marketing Insights Analyst

Job Summary

To bridge the gap between marketing data and sales outcomes, the full-time Marketing Insights Analyst will merge marketing data with commercial analytics to create a comprehensive full-funnel view, providing actionable insights to sales leaders in a remote capacity.

Key responsibilities

• Merge marketing data with sales pipeline analytics to develop a unified full-funnel view from initial marketing touch to closed revenue
• Build and maintain attribution logic to connect marketing campaigns with revenue outcomes, producing ongoing pipeline reporting
• Analyze conversion rates and identify bottlenecks in the sales funnel, providing recommendations to improve lead management and routing

Required qualifications

• 3-6+ years of experience in marketing analytics or revenue operations, preferably in a B2B environment
• Proven track record of merging marketing and sales data to influence commercial decisions
• Experience with campaign attribution reporting and understanding of attribution models
• Familiarity with marketing automation platforms and Salesforce data structures
• Strong communication skills with the ability to present complex data insights to senior stakeholders