Marketing Insights Specialist

Job Summary

Supporting growth initiatives, the remote Marketing Insights Specialist will plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, product adoption, and brand awareness.

Key responsibilities

• Provide insight-driven recommendations to inform demand generation strategies and campaign planning
• Develop targeted content and execute demand generation campaigns across various channels, including email marketing and social media
• Conduct market and audience research to understand trends and customer behavior, creating detailed buyer personas

Required qualifications

• Bachelor's degree in a related field preferred
• Experience in marketing, demand generation, analytics, or a related field
• Proficiency in HubSpot or a similar CRM/marketing automation platform
• Experience executing or supporting digital marketing campaigns
• Familiarity with adoption or lifecycle marketing strategies