Marketing Intelligence Analyst

Job Summary

To support marketing performance and customer acquisition, the remote Marketing Intelligence Analyst will develop predictive models and forecasting frameworks while collaborating with BI and analytics partners to translate model results into actionable insights.

Key responsibilities:

• Develop, validate, and maintain predictive models including lead scoring and conversion propensity
• Build forecasting frameworks for lead volume and conversion rates, optimizing budget allocation across channels
• Analyze trends to identify growth opportunities and support data-driven recommendations on market targeting

Required qualifications:

• Bachelor's or Master's degree in Data Science, Statistics, Mathematics, or related field
• 3 to 7 years of experience in data science, applied modeling, or advanced analytics
• Strong proficiency in Python and SQL with proven experience in building predictive models
• Experience with statistical methods, machine learning techniques, and forecasting approaches
• Ability to communicate complex analytical concepts to non-technical stakeholders