Marketing Journey Developer

Job Summary

A company is looking for a B2C Marketing Journey Developer to manage the development and optimization of automated marketing journeys.

Key Responsibilities

• Develop and optimize automated marketing journeys from initial build to ongoing maintenance
• Monitor performance and implement improvements based on data insights and A/B testing
• Collaborate with cross-functional teams to align journey development with marketing strategies

Required Qualifications

• 5+ years of experience in developing marketing journeys within a Marketing Automation Platform (MAP)
• Strong proficiency in SQL and experience with complex data sets
• Ability to manage multiple projects in a fast-paced environment
• Detail-oriented with a focus on quality assurance and performance monitoring
• Experience working collaboratively with marketing, data, and engineering teams