Marketing Lead

Job Summary

A company is looking for a Marketing Lead to oversee omnichannel communications campaigns aimed at member acquisition and retention.

Key Responsibilities

• Oversee marketing for new business, including planning, launch, and ongoing support
• Collaborate with cross-functional teams to ensure project standards are met
• Analyze marketing data to optimize campaigns and support executive reporting

Required Qualifications

• Associate's degree required; Bachelor's degree preferred
• 5 or more years of experience managing omnichannel communications campaigns
• Experience with compliance related to CMS and DOI regulations
• Proficiency in managing project plans, timelines, and budgets
• Experience with SalesForce Marketing Cloud (SFMC) for campaign execution