Marketing Lead

Job Summary

To support the growth of a unique wine discovery platform, the remote contract-to-hire Founding Marketing Lead will strategize and execute all marketing efforts, focusing on branding, user acquisition, and community building.

Key responsibilities

• Define and evolve Theodora's branding, positioning, and messaging to attract customers
• Test and iterate on various marketing channels to identify effective growth strategies
• Collaborate with the CEO to translate internal successes into compelling external narratives

Required qualifications

• 5 years of proven experience in marketing, including branding, community building, and digital content creation
• Experience building an audience through social media, community initiatives, or business ventures
• Strong analytical skills with a data-driven approach to marketing strategies
• Creative design and copywriting skills, capable of developing a compelling brand from the ground up
• Experience in a pre-seed or early-stage startup environment, demonstrating versatility and adaptability