Marketing Lead

Job Summary

A company is looking for a Marketing Lead to own the go-to-market strategy and brand story for an AI-powered marketing operations platform.

Key Responsibilities

• Own the brand narrative, positioning, and messaging architecture across all channels
• Craft and execute a go-to-market strategy highlighting the platform's differentiated value
• Build and manage the demand-generation engine through various marketing programs and events

Required Qualifications

• 7-10+ years in product marketing, B2B marketing, or GTM roles, preferably with a SaaS or martech product
• Experience in partner marketing with a track record of measurable pipeline results
• Deep familiarity with the martech and AI landscape
• Proven ability to build demand generation programs from scratch
• Strong analytical mindset with experience in setting and tracking marketing KPIs