Marketing Lead

Job Summary

To attract and engage contractors, the full-time remote Marketing Lead will focus on market positioning, demand generation, and customer marketing, ensuring Workyard becomes a recognized brand in the construction industry.

Key responsibilities

• Develop and refine Workyard's market positioning and messaging to resonate with contractors
• Generate demand through events, community engagement, and partnerships, making Workyard highly visible
• Create and leverage customer marketing initiatives, including case studies and testimonials, to drive sales and referrals

Required qualifications

• Proven experience in marketing, particularly in early-stage companies or startups
• Strong ability to produce high-quality marketing materials and direct creative work
• Experience in demand generation and customer engagement strategies
• Ability to analyze data and use insights to inform marketing decisions
• Demonstrated understanding of the construction industry or related fields