Marketing Lead

Job Summary

To drive high-quality B2B lead generation and patient activation, the full-time Marketing Lead will strategically design and execute marketing initiatives while managing external agencies and overseeing the growth playbook in a fully remote environment.

Key Responsibilities

• Design and prioritize marketing strategies across the funnel aligned with overall objectives
• Refine value propositions and create lead-nurturing workflows to engage healthcare partners and their patients
• Select and manage external agencies, ensuring accountability to timelines and performance benchmarks

Required Qualifications

• 6+ years of experience in growth marketing or product marketing, with at least 2 years in a leadership role
• Proven success in agency and vendor management for executing complex marketing strategies
• Strong analytical skills with experience in running growth experiments and optimizing campaigns
• Hands-on experience with marketing technology stacks such as HubSpot or Salesforce
• Expertise in B2B healthcare marketing, including compliance and regulatory considerations