Marketing Lead for Events

Job Summary

Owning the marketing strategy for BTC Inc's live events portfolio, the full-time remote Marketing Lead for Events will define audience targeting, campaign architecture, and messaging while collaborating closely with cross-functional teams to ensure successful execution and continuous strategy refinement.

Key responsibilities

• Develop and refine end-to-end marketing strategies for all live events, including audience profiling and campaign performance analysis
• Conduct competitive research and track market trends to inform event marketing strategies and maintain an organized view of the landscape
• Collaborate with the Head of Events and other teams to align on audience segmentation, ticketing strategy, and campaign execution

Required qualifications

• 5-7+ years of experience in event marketing or a related field, with a focus on strategy for large-scale live events
• Proficiency in performance data analysis to inform real-time strategic decisions
• Experience with HubSpot or a similar CRM and Notion or a similar workflow management platform
• Ability to communicate proactively and surface risks and opportunities effectively
• Passion for Bitcoin and understanding of the integration between in-person events and digital marketing