Marketing Lead Generation Specialist

Job Summary

A company is looking for a Marketing Lead Generation Specialist to drive growth by generating and nurturing qualified leads in the state and local government sector.

Key Responsibilities

• Create and execute a demand generation strategy and multi-channel marketing campaigns
• Develop targeted content for lead generation and manage social media strategies
• Maintain a pipeline of marketing-qualified leads and manage budget allocation across channels

Required Qualifications

• 1 to 6 years of marketing experience, preferably in B2B SaaS or IT services
• Proven experience in demand generation, including LinkedIn Ads and SEO
• Strong content marketing skills with examples of written work
• Experience managing webinars and marketing to state and local agencies
• Self-starter with the ability to execute independently and work cross-functionally