Marketing Manager

Job Summary

A company is looking for a Marketing Manager to lead digital marketing efforts and optimize campaigns for improved performance.

Key Responsibilities

• Own the full acquisition funnel, managing paid search, paid social, SEO, email, and landing pages
• Run the conversion rate optimization (CRO) program, continuously testing and improving marketing strategies
• Lead and develop a marketing team, providing guidance and accountability for outcomes

Required Qualifications

• 5-8 years of experience in digital marketing, with at least 2 years in managing paid acquisition
• Strong writing skills for creating compelling marketing copy across various channels
• Experience with technical aspects of marketing, including building landing pages and tracking conversions
• Analytical mindset with the ability to segment data and derive actionable insights
• Organized and capable of managing multiple campaigns simultaneously