Marketing Manager

Job Summary

A company is looking for a Marketing Manager who is passionate about creating personalized experiences for parents-to-be and new parents.

Key Responsibilities:

• Develop go-to-market and promotional plans for digital/content products to enhance user engagement and monetization
• Manage content production and scheduling for marketing promotions across various channels
• Collaborate with cross-functional teams to optimize digital product usage and report on marketing program performance

Required Qualifications:

• Proven track record of managing performance-driven marketing campaigns with measurable targets
• 3+ years of marketing experience
• BA degree or equivalent
• Experience with data analysis tools such as Google Analytics
• Ability to construct and execute A/B tests for program optimization