Marketing Manager

Job Summary

A company is looking for a Marketing Manager to lead the growth of their brand in collegiate sports recruitment and athlete development.

Key Responsibilities

• Design and execute a comprehensive marketing plan to build brand authority and engage student-athletes and their families
• Develop on-brand content for various platforms including ads, emails, social media, and webinars
• Collaborate with the digital marketing team to run effective organic and paid campaigns targeting athletes and parents

Required Qualifications

• 3-5 years of experience in marketing, preferably in sports, education, or youth development
• Experience as a former student-athlete or coach is preferred but not required
• Proven track record of creating successful marketing campaigns
• Strong storytelling and writing skills for persuasive messaging
• Familiarity with NCAA recruiting, admissions timelines, and tools like Salesforce or Google Analytics is a bonus