Marketing Manager

Job Summary

A company is looking for a Marketing Manager to lead demand generation efforts for a digital Medicare guide.

Key Responsibilities

• Drive business-to-consumer traffic and engagement through innovative marketing strategies
• Build and manage a comprehensive marketing playbook, including content creation and performance tracking
• Ensure compliance with Medicare marketing regulations while maintaining brand authenticity

Required Qualifications

• 5+ years of marketing experience, preferably in healthcare targeting a 60+ demographic
• Strong knowledge of Medicare products, regulations, and ecosystem
• Proven track record in social media marketing, particularly with older adults
• Data-driven decision-making skills with the ability to analyze performance and adjust strategies
• Creative problem-solving abilities and a collaborative mindset