Marketing Manager

Job Summary

A company is looking for a Marketing Manager to lead integrated marketing initiatives for a diagnostic test.

Key Responsibilities

• Define and execute a comprehensive marketing strategy for healthcare provider adoption and patient engagement
• Develop and implement multi-channel campaigns targeting healthcare providers and support patient engagement programs
• Measure and analyze campaign performance to optimize engagement and adoption

Required Qualifications

• 5+ years of experience in healthcare, diagnostics, biotech, or pharmaceutical marketing
• Experience in developing marketing programs for both healthcare providers and patients
• Strong understanding of clinical marketing and patient engagement strategies
• Experience in oncology, diagnostics, or precision medicine is preferred
• Strong analytics capabilities and project management skills