Marketing Manager

Job Summary

Marketing Manager, responsible for developing and executing multi-channel marketing campaigns to drive lead generation and pipeline growth in a full-time remote position.

Key Responsibilities

• Develop and refine Ideal Customer Profiles (ICPs) and execute account-based marketing (ABM) programs
• Plan and manage integrated lead generation campaigns across various channels, including digital and events
• Monitor and analyze campaign performance to optimize results and inform future strategies

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in B2B lead generation or demand generation roles
• Experience with ICP-based targeting and account-based marketing (ABM) programs
• Strong understanding of multi-channel campaign strategy and execution
• Data-driven mindset with experience analyzing campaign performance