Marketing Manager

Job Summary

To drive brand and growth initiatives, the full-time remote Marketing Manager will execute marketing operations across B2B and DTC channels, focusing on campaign execution, performance marketing, and customer lifecycle programs.

Key responsibilities

• Support and execute brand strategy while maintaining consistent messaging across channels
• Manage day-to-day DTC marketing performance, optimizing acquisition, conversion, and retention metrics
• Lead and mentor a high-performing marketing team, setting clear goals and fostering growth opportunities

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of marketing experience, including at least 1+ years in a lead or supervisory role
• Demonstrated experience in both brand marketing and performance/growth marketing
• Hands-on experience managing DTC or e-commerce programs with measurable outcomes
• Strong analytical skills and familiarity with marketing dashboards and attribution reporting