Marketing Manager

Job Summary

To support a growing marketing team, the full-time Marketing Manager will lead integrated marketing efforts for a Charlotte-based brand, focusing on online strategy and execution, including website, digital, social, and CRM initiatives while having flexible remote work options.

Key responsibilities

• Execute brand strategy and omni-channel marketing campaigns to drive demand for outpatient imaging services
• Plan and manage digital, social, and CRM marketing initiatives in collaboration with agency partners
• Utilize data and insights to develop market strategies and measure the impact of marketing efforts

Required qualifications

• Bachelor's degree in Business, Marketing, or a relevant area
• 3-6 years of marketing/brand management experience with an emphasis on online strategy
• Experience with digital marketing tools, including Google Analytics and content management systems
• Demonstrated capabilities in insights-based marketing and omni-channel execution
• Familiarity with social media content development and scheduling platforms